188Bet in UK and European

by 188Bet UK
(UK)

Until a few years ago Asian bookies were mostly only used by players in Asia. Most European were not aware that Asia residents received better odds, bigger limits, and fast (plus no-cost) payouts from their local bookies. This changed when 188bet, who had launched in 2006, set out with the goal of taking the Asian bookie experience global. While it initially took a little while to catch on, by 2009 almost every fan of English Premier League football became aware of the 188Bet brand name.

In 2009, 188bet became the shirt sponsors of two different English Premier League teams in the same season. These were Bolton Wanderers and Wigan Athletic. Sponsoring one team is costly. In the modern era of Premier League it was nearly unheard of to be the primary sponsor of two teams. It had only happened once and that had ended 7 years prior. As the EPL is followed by football fans worldwide, 188bet gained exposure in many markets outside Asia.

The marketing to Europe became more serious when the company obtained their Isle of Man license. For those not aware, the Isle of Man is basically a UK territory. It also has one of the most reputable gambling commissions worldwide. The Isle of Man government licenses companies such as the world’s largest internet poker room PokerStars.com and top Irish bookie PaddyPower. This commission is approved by the UK Gambling Commission. This means 188 is free to market in the UK, as well as several other countries. In recent months they have also began targeting Brazil.